10 Google Ads Mistakes To Avoid

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No Conversion Tracking
Set up conversion tracking to measure ROI and optimize towards goals.
Not Using Smart Bidding Strategies
Enable target CPA or target ROAS bidding to automate optimization.
Unorganized Ad Groups
Structure ad groups around tightly themed topics or products.
No Cost Controls
Set daily budgets and use bid strategies to control spend.
Not Testing Keyword Match Types
Test a mix of broad, phrase and exact match keywords.
Not Adding Negative Keywords
Check search terms report and exclude irrelevant terms.
1 Ad Per Ad Group
Create multiple closely relevant ads and rotate them.
No Landing Page Variations
A/B test different landing page designs and messaging.
Limited or No Ad Assets
Add extensions like callouts, sitelinks and phone numbers.
Not Using Remarketing
Create remarketing campaigns to re-engage visitors.