Your Google Business Profile can be your best chance at ranking #1 on Google as a small business and is one of the biggest factors for Local SEO. Make sure your GBP is complete: (Semrush UTM link goes here for the free tool mentioned in the video)
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Optimizing your Google Business Profile can be done simply and easily, and is the most crucial step to get right. This video will talk about 5 beginner and 5 advanced Local SEO tips for getting your business to appear in local search results and map packs.
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To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility in local search results and the local pack. This video covers how to optimize your Google Business Profile, including key elements such as ensuring NAP (Name, Address, Phone) consistency across the web, selecting accurate categories, managing customer reviews, and leveraging Google Business posts for engagement. From basic setup tips to advanced strategies, we guide you through building a GBP that stands out, drives local traffic, and helps you compete more effectively in your area.
0:00 Why your Google Business Profile matters
0:43 How to appear in local search results
1:58 Setting up your GBP name
2:40 Business categories
4:09 Tracking NAP consistency
5:20 Verifying your GBP
5:43 Showcasing
6:31 GBP description
8:18 GBP reviews
10:15 GBP posts and socials
13:08 Products and Services
13:56 Beyond GBP (most important)
15:04 What to do NEXT
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How do I report a GBP that someone else has falsely claimed ownership of, but it’s actually a variation of my business profile? The fake owner even had the guts to change the NAP and business hours!!