Discover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you need the absolute best tips, hacks, tricks, strategies, and best practices. In this video, I will show you everything you need to know about Google Display Ads.
Video Tutorials by Surfside PPC:
Google Ads Conversion Tracking:
Google Responsive Display Ads:
Google Display Ads Remarketing:
Google Ads Audience Segments:
Google Ads Content Targeting:
Google Ads Audience Targeting:
12 Google Display Ads Strategies, Tips, & Best Practices:
1. Conversion tracking and a smart bidding strategy – Incorporate Value
2. Target Your Data (Remarketing) segments to improve your ROAS
3. Target Similar segments, Custom segments, and In-Market segments
4. Incorporate Demographics Targeting
5. Optimized Targeting
6. Dynamic Remarketing
7. A/B Test your Responsive Display Ads (Headlines, Images, Videos)
8. A/B Test your Landing Pages
9. Improve Your Offer & Highlight Your USP
10. Narrow targeting to relevant content using Topics or Keywords
11. Remove Non-Converting Audience Segments & Placements
12. Optimize Ad Rotation and Set Frequency Management
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