7 Google Ads Automated Bidding Strategies Explained

Google Ads offers a variety of automated bidding strategies to help advertisers optimize their ad performance. In this video, I will go over each Google Ads automated bid strategy, core benefits, and when to use each one. For most of the automated bidding strategies (maximize conversions, maximize conversion value, target cpa, target roas, and enhanced cpc) you will need to have conversion tracking set-up in your Google Ads account.

Automated Bidding on Surfside PPC:

Google Ads on Surfside PPC:

Target CPA (Cost per Acquisition) – This strategy focuses on acquiring conversions while adhering to a specified CPA. By utilizing machine learning, Google Ads will automatically adjust your bids to achieve the desired number of conversions without exceeding your target CPA. This is ideal for businesses aiming to maximize conversions while managing their advertising costs.

Target ROAS (Return on Ad Spend) – With this strategy, Google Ads will adjust bids to optimize the revenue generated based on a specified target return on ad spend. This is particularly useful for businesses seeking to maximize their revenue without sacrificing profitability.

Maximize Conversions – This strategy is designed to secure as many conversions as possible within a given budget. Google Ads will automatically adjust bids to achieve this goal, making it an ideal option for advertisers looking to make the most of their advertising budget.

Enhanced Cost per Click (ECPC) – ECPC is a semi-automated bidding strategy that works alongside manual bidding. It will automatically adjust manual bids to secure more conversions, while still maintaining a similar average cost per click. This strategy is suitable for advertisers who prefer manual control but want to leverage machine learning to optimize conversions.

Target Impression Share – This strategy aims to increase the visibility of your ads by targeting a specific percentage of available impressions. Google Ads will adjust bids to ensure your ads are displayed for the desired percentage of eligible impressions, making it an excellent choice for brand awareness campaigns.

Maximize Clicks – Maximize Clicks is an automated strategy that sets bids to obtain as many clicks as possible within a set budget. This strategy is ideal for businesses focusing on driving website traffic rather than conversions or revenue.

Maximize Conversion Value – Automated bidding strategy in Google Ads that aims to optimize the total value of conversions generated within your specified budget. This strategy uses machine learning algorithms to adjust your bids in real-time, allowing you to maximize the overall value of conversions instead of merely focusing on the number of conversions.