9 Google Ads Ad Copy Tips to Improve Your Conversion Rate

Discover 9 different ways to improve your Google Ads Ad Copy. This Google Ads copywriting video will show you best practices, tips, tricks, and strategies for writing ad copy that converts. If you want to drive more conversions, more leads, more phone calls, and more sales with Google Ads, this is the video for you. I will cover 9 different tips and tricks for improving your conversion rate by creating better Google AdWords advertisements. When you are running search campaigns and targeting Google Ads keywords, you will create better ads by following these tips in the video.

1 – Use popular search terms in your ad copy

The first step in improving your ad copy is to ensure that it includes popular search terms. This means that you should use keywords that are relevant to your business and are commonly searched for by your target audience. By doing this, you will increase the chances of your ad being displayed to users who are actively searching for products or services similar to yours.

2 – 8 "Keyword" headlines & 7 "Selling" headlines

The headline of your ad is the first thing that users will see, so it's essential to make it eye-catching and informative. To improve your ad copy, try to include at least eight keyword headlines and seven selling headlines. This will help to ensure that your ad copy includes the right balance of relevant keywords and persuasive language.

3 – Use short sentences in your description

When writing the description for your ad, it's important to keep it short and sweet. Use short sentences to convey your message and break up long paragraphs to make it easier to read. Remember that users are likely to skim through your ad copy, so make sure that the most critical information is highlighted.

4 – Always highlight the benefits to customers

One of the most effective ways to improve your ad copy is to focus on the benefits that your product or service offers to customers. Highlight how your product or service solves a problem or meets a specific need. By doing this, you'll show potential customers that you understand their pain points and that your product or service is the solution they need.

5 – Don't forget the Display Path

The Display Path is the URL that is displayed in your ad copy, and it's essential to use it effectively. Make sure that the Display Path is relevant to your ad copy and includes relevant keywords. This will help to improve the relevance of your ad and increase the chances of it being clicked.

6 – Create 2+ ads per ad group – Test landing pages too

When creating your ad copy, it's important to create multiple ads per ad group. This will allow you to test different versions of your ad copy and determine which ones perform best. It's also important to test different landing pages to see which ones convert the best. By doing this, you'll be able to optimize your ad copy and improve your overall conversion rates.

7 – Use all relevant assets

Google Ads offers several assets that can help to improve your ad copy, including images, videos, and callout extensions. Make sure that you're using all relevant assets to make your ad copy more engaging and informative.

8 – Use simple language & don't force brand slogans

When writing your ad copy, it's important to use simple language that is easy to understand. Avoid using technical jargon or overly complicated language that may confuse potential customers. Also, don't force brand slogans or taglines into your ad copy. Instead, focus on the benefits of your product or service.

9 – Use a call-to-action in your ads

Finally, it's important to include a call-to-action in your ad copy. A call-to-action encourages users to take action, such as clicking through to your website or making a purchase. Make sure that your call-to-action is clear and concise and that it's located in a prominent position in your ad copy.