Google Business Profile Optimization: What Should You Focus On?

Welcome to the 5th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business.

If your business serves a local area, then securing a spot on the coveted Google map pack is ideal. However, it’s important to note that there are literally DOZENS of factors that go into who shows up there and in what order.

Rather than stress about all the nitty gritty details, I’m going to help you focus on a handful of things that will have the biggest impact on your ability to rank.

👉 Specifically, I’m breaking down 7 big local SEO ranking factors, as well as the 3 most important elements within your GBP that you can actually control and use to your advantage.

Here’s what I’ll be covering in this video:
00:00 The coveted Google map pack
00:30 Ranking in your local map pack
01:50 Primary GBP category
02:50 Keywords in your business name
04:20 Additional business categories
05:36 What you shouldn’t focus on
06:40 Next step to improving online visibility

NEXT STEPS:
1️⃣Be sure to watch until the end so you don’t miss my best tips for optimizing your Google Business Profile!
2️⃣Give this video a like so I know you’re getting value from it
3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎

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The opinions of the speaker are his own and might not match the opinions of Semrush.

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