Where is the Google Display Planner? How to Plan Google Display Network Ads in 2022
- October 12, 2022
- Surfside PPC
If you used Google AdWords before they updated the interface, you know they had a Google Display Planner tool. The Display Planner tool allowed you to enter a keyword and find contextual display & video keywords, relevant interest audiences, websites, placements, and more. You could find where exactly to run your advertisements while you built a large list of Placements and other targeting for your campaign. However, Google Ads removed the Google Display Planner and moved all targeting to campaign creation when you create a Display Advertising campaign. In this video, I show you how to plan Google Display Ads in 2022.
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What is programmatic advertising.
I got a few questions about where the Google Display Planner tool is in the Google Ads interface, so I decided to make this video showing how to plan your Display Advertising targeting in 2022 and beyond.