What is B2B and B2C? B2B and B2C Explained For Beginners

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B2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is considered a B2B business.

B2C stands for Business-to-Consumer and it involves any transaction between a business and a consumer. When one business sells their products or services to consumers, they are considered a B2C business.

Example of B2B and B2C:

I create a fitness eCommerce store that sells treadmills, exercise bikes, and ellipticals. I ship them directly to customers when they order from my website. My company is a B2C business.

In order to keep my inventory stocked, I work with a wholesaler who sells me 50 pieces of equipment at a time. The wholesaler is selling their equipment directly to my business so they are a B2B business.

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