Step-By-Step Google Ads Tutorial For Beginners 2023

Discover my Google Ads Tutorial for Beginners. This step-by-step Google Ads Tutorial for 2023 will show you how to create Google Ads campaigns from scratch. I will show you how I create brand new campaigns and some Google Ads best practices along the way.

Video Chapters:

0:00 Beginning of my Google Ads Tutorial
0:36 How to Create a Google Ads Account
1:49 Google Ads Conversion Tracking
3:15 Google Ads Linked Accounts
5:20 Google Analytics 4 Events and Conversions
8:44 How to Create Google Analytics 4 Events and Import them Into Google Ads as Conversions
15:30 How to Create Google Ads Campaigns Tutorial
18:41 Google Ads Bid Strategies
21:06 Google Ads Location Targeting
27:55 Google Ads Ad Groups
28:36 Google Ads Keyword Research
29:35 Targeting Google Ads Keywords
31:52 Creating Google Ads Responsive Search Ads
37:54 Creating Google Ads Assets (Formerly Ad Extensions)
52:21 Launching Your Google Ads Search Campaign
57:30 Google Ads Portfolio Bid Strategies

Helpful URLs:

How to Create a Google Ads Account:

Google Ads Conversion Tracking:

Video Description: This comprehensive video tutorial walks through every step needed to create successful, high-converting Google Ads campaigns. I'll provide in-depth explanations and demonstrations for optimizing your first Google Ads account.

First, I'll show you how to easily sign up for a new Google Ads account using your current Google login. We'll cover accepting the Google Ads terms and conditions, selecting your basic account settings, and entering your billing information.

Next, I'll explain why conversion tracking is crucial in Google Ads and demonstrate how to implement the Google Tag Manager snippet on your website to enable conversion tracking. This allows you to track goals like email signups, purchases, and content downloads to optimize your campaigns.

We'll connect your new Google Ads account to Google Analytics to enable powerful integrated analytics. I'll walk through how to create custom conversion events in Google Analytics and import them into Google Ads to track micro-conversions.

An important step is structuring your ad groups around tightly-themed keywords so your ads are highly relevant to searchers. I'll show you how to conduct keyword research to build targeted keyword lists and how to choose close variants like broad match modified.

With your keywords selected, I'll demo how to write effective responsive search ads that adapt seamlessly across Google search and display networks. We'll cover best practices for ad headlines, descriptions, and extensions.

Extensions like callouts, structured snippets, location info, call buttons and more are proven to boost ad visibility and performance. I'll showcase adding various high-impact extensions using real campaign examples.

In your campaign settings, I'll explore the available targeting methods like demographics, locations, languages, schedules and more for reaching your precise audience. We'll also discuss bidding strategies from manual CPC to enhanced cost-per-click bidding.

Finally, I'll explain when and how to utilize portfolio bidding strategies to automate bidding across campaigns with a shared budget and conversion goal.

The full tutorial provides extensive training on optimizing your Google Ads accounts for success. Follow along with the step-by-step videos to gain the hands-on experience needed to launch profitable Google Ads campaigns.

#googleads #ppc #SEM #surfsideppc