Organize Google Ads Ad Groups And Maximize ROAS – Google Ads Ad Group Best Practices
- August 25, 2023
- Surfside PPC
Discover Google Ads Ad Group Best Practices so you can maximize your roas and drive more conversions. In this video, I will go through 5 different tips and strategies related to Google Ads Ad Groups.
1. Create Ad Groups Based on the Topic of Your Landing Pages:
– Use landing page themes to create organized ad groups.
2. Your Keywords, Your Ads, and Your Landing Pages Should Be Aligned in Each
Ad Group
– Create a seamless experience for potential customers.
– I recommend targeting Phrase Match keywords for most advertisers.
3. Always Be Testing Either Your Ads or Your Landing Pages
– Create multiple ads in each ad group and A/B test to improve results.
4. Use Negative Keywords
– Monitor your search terms report and exclude keywords that don't convert.
5. Use Ad Group Level Ad Assets
– Add sitelink assets, callout assets, and more at the ad group level.
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- Video
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Hi Thanks for providing such great video on Google ads I have a request can you make some of video about facebook ads too
Cheers you are educating alots of youth 🥳
Really appreciate your google ads videos, been trying to learn it for long time. A few simple requests: 1. can you (or do you) have a play list for a whole front to back training. 2. Can you make a video and discuss what types of websites/landing pages that will get you banned from google. Thanks Corey!
Hey! Highly valuable videos as usual !!
1 query please – Can I have 6-8 different AD groups leading to “same landing page”.
Ex : That landing page has “Dresses” which are Maxi dresses also, Midi dresses also, Designer also, Western dresses also, Cotton dresses also etc. So all these “themes” match with the Single landing page. Please advice 🙂
Note – These Dresses are these themes “by nature” – “not style”. I mean Maxi n Midi are very very similar categories. Western, Cotton, Designer, Casual are all terms which directly define these Dresses. So I can’t segregate these dresses further on website.
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