Are you tired of guessing where your website traffic is coming from? UTMs are your answer! 📊 Take your analytics skills up a notch with our free GA4 course ▶︎
In this video, we're diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro.
We’ll break down:
👉 What UTM codes are and how they work
👉 Why UTMs are essential for tracking your marketing campaigns (trust us, you don't want to skip this!)
👉 How to easily create UTM parameters step-by-step, without the guesswork
👉 How to track those UTMs in Google Analytics
Course mentioned:
🎓 GA4 for SEO ▶︎
Get a sneak peek of our GA4 course
New to GA4? Check out this beginner-friendly video
Wanna skip around? Here you go:
00:00 Figuring out how links perform
00:48 Defining UTMs and why we need them
02:36 Creating a UTM (real example)
06:26 Tracking UTM performance
07:45 3 Mistakes to avoid with UTMs
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