Google Analytics 4 Tutorial For Beginners – Ultimate GA4 Step-By-Step Guide for Small Businesses

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Welcome to the Google Analytics 4 Tutorial for Beginners – the ultimate step-by-step guide designed specifically for small businesses! In this comprehensive video, you'll learn everything you need to know to get started with Google Analytics 4 (GA4).

This tutorial will walk you through the essential features, setup process, and reporting tools in GA4. You'll learn how to track key metrics, set up events, analyze user behavior, and make data-driven decisions to grow your business online.

Perfect for small business owners, marketers, and entrepreneurs, this guide simplifies complex concepts and provides actionable insights to help you get the most out of your GA4 data. By the end of this tutorial, you'll have the confidence to implement GA4 on your website and start unlocking valuable insights to improve your online presence.
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Table of content
00:00 – Introduction
01:34 – Setting Up GA4 for Your Website
07:54 – GA4 Interface Walkthrough
24:16 – Tracking Events and Conversions (phone calls)
29:33 – Tracking Events and Conversions (online forms)
34:28 – Measuring your Google Business Profile Performance
40:09 – Evaluating Single Page Performance
42:27 – Conclusion
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A huge thank you to for allowing me to use their website and GA4 data to demonstrate in this video!