Building SEO Topical Authority: Increase Your Organic Traffic From Search Engines

If you want to rank high on Google and other search engines, you need to build SEO topical authority. Explode your organic search engine traffic by following along with my steps in this video. I will make it very easy for you to understand how to increase your Search Engine Optimization topical authority so you can demonstrate your experience, expertise, and authority on the topics you cover.

What is Topical Authority for SEO?

Topical authority in SEO refers to the experience, expertise, and credibility that a website has about a specific topic. Credibility is determined by the amount of quality, relevant, and updated content that a website has created about a topic.

Questions to Ask about Websites that Rank:

How much can you learn about a specific topic from a single website?
Which website covers a topic with detailed & accurate information?

Why is Topical Authority Important?

– Building topical authority can improve your website's visibility in search engine results.
– Search engines like Google tend to rank sites higher that demonstrate comprehensive knowledge on a particular topic.

For example, a website like RunnersWorld.com has created content about running topics for years. They are much more likely to rank for competitive running keywords than most competitors & new websites.

Topical Authority – My 9-Step SEO Strategy:

1 – Pick a topic/keyword to focus on for new content creation
2 – Benchmark my KPI – Google Search Console Clicks & Impressions
3 – Export keywords from Google Search Console
4 – Keyword research using Google Keyword Planner
5 – Create Content Strategy using SEO keyword research list
6 – Create Quality Blog Content based on the topic I am targeting
7 – Create Quality Video Content based on the topic I am targeting
8 – Internal Linking & Optimization of blog and video content
9 – Market Content using social media and email