Category Archives: Surfside PPC

Google Ads Responsive Search Ads are the default text ad type when you are creating search campaigns. Instead of your standard text ads…

USP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling…

Check out my video on Google Ads Bidding - I will give you best practices on Target CPA and Target ROAS in Google…

Check out my free Google Display Ads course for 2022-2023. In this Google Display Advertising course, I will cover responsive display ads, Google…

Check out my Google Display Ads tutorial for 2022-2023. I go over how to create Google Display Network ads along with some best…

SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google…

Google Ads announced an upgrade to Similar Audience Segments on November 1, 2022. They have announced that Similar Segments will be removed in…

There are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids…

Calculation of all Marketing expenditures and the total number of new leads driven to a business. The average cost for 1 lead based…

UX is the actual experience that a user has when interacting with a business and its products and/or services. User Experience involves the…