Category Archives: Surfside PPC

Customer Lifetime Value is the average monetary value of each customer to your business. CLV takes into account how much a unique customer…

Discover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you…

If you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer…

If you only want your Google Ads to run at specific times on specific days, then you should use an ad schedule. Setting…

Check out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate…

Should you use Display Expansion for your Google Ads search campaigns? You may get a Recommendation that says "Get more conversions at a…

Discover how to set bid limits in your Google Ads account. We can show you how to set minimum bid limits and maximum…

B2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is…

Discover everything you need to know about responsive display ads when you are creating Google Display Ads campaigns. I will cover Google Responsive…

Should you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads…