Category Archives: Surfside PPC

Learn everything you need to know about targeting In-Market segments through Google Ads. Reach users who are in the market for a specific…

Discover everything you need to know about creating Google Ads Custom Segments. They used to be called Custom Intent segments or Custom Affinity…

If you used Google AdWords before they updated the interface, you know they had a Google Display Planner tool. The Display Planner tool…

The Google Display Network is made up of over 100 million websites, apps, and videos where you can run your ads. It is…

If you are interested in creating a website, you should know what a Content Management System (CMS) is. In this short video, I…

Discover how you can create a campaign to drive YouTube subscribers using Google Ads campaigns. We will use YouTube In-Feed Video Ads to…

Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords…

Have you ever ran an A/B test during an Advertising or a Marketing campaign? It can be a great way to improve the…

Check out my YouTube Ads tutorial in less than 10 minutes. I go over how to create a YouTube Advertising campaign and some…

Discover how to target audiences for search campaigns in Google Ads. I go over the difference between Observation and Targeting when it comes…