Digital Marketers: Stop Ignoring These Things

In this video, you'll learn important things in marketing that many digital marketers ignore but really shouldn’t.

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Even experienced digital marketers often neglect some essential things in their work. But at a closer look, there are some vital things that you can't ignore if you want to succeed.

Here are a few that we consider important.

The first thing that often gets overlooked is platform intent. Platform intent can be described as a user's subconscious intent to go to a specific platform for specific reasons. E.g., people visit Pinterest to find inspiration for their creative projects or YouTube to entertain or learn something new.

Watch the video to learn more about how you can ensure you match the format and messaging of your marketing to the primary platform’s intent.

The second thing that digital marketers ignore is competitors in different niches. Marketers are used to monitoring their direct competitors. But it is also vital to keep an eye on marketing strategies in other niches that can be applied straight to your business.

Watch the video to get some idea of what to pay attention to in other niches.

The next thing that often gets ignored is omnichannel user experience. Today, marketing is focused on customer journeys and experiences rather than one-off pageviews or metrics without context.

Watch the video to learn more about using the holistic approach to user experience.

The next important thing that marketers often neglect is talking to their customers. And it's nearly impossible to do good marketing if you don't know exactly who you're marketing to.

Watch the video to see what you can ask your customers about.

The final thing that marketers ignore time and time again is their product. Often, digital marketers get obsessed with metrics like traffic, views, likes, comments, and subscribers and forget that there's a product they should put in the center of their efforts.

Want to know why? Watch the video.

Timestamps:

0:00 Intro
0:07 Platform intent
1:34 Competitors in different niches
3:18 Omnichannel user experience
5:25 Customer forensics
6:34 Focusing on your product

#digitalmarketing #digitalmarketer #marketing

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