Facebook Ad Library – How To Use Meta Ad Library and What It Is
- December 10, 2023
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The Meta Ad Library is a searchable database of all active ads running across Facebook and Instagram. It provides a platform for transparency and accountability, allowing users to see what kind of ads are being run, who is behind them, and how much they are spending.
Here are some key features of the Meta Ad Library:
Transparency: The Ad Library provides users with information about the advertiser, the target audience, the budget, and the impressions of each ad. This information is important for understanding the reach and impact of advertising on Facebook and Instagram.
Accountability: The Ad Library helps to hold advertisers accountable for the content of their ads. By making ads publicly accessible, the Ad Library makes it more difficult for advertisers to run misleading or harmful ads.
Research: The Ad Library is a valuable resource for researchers and journalists who are studying the impact of advertising on society. By providing access to a large dataset of ads, the Ad Library can help to inform research on topics such as political advertising, social media manipulation, and the economics of advertising.
Here are some of the things you can do with the Meta Ad Library:
Search for ads: You can search for ads by keyword, advertiser, or date.
View ad details: Once you have found an ad, you can view its details, including the advertiser, the target audience, the budget, the impressions, and the creative.
Download data: You can download data about ads, including the advertiser, the target audience, the budget, the impressions, and the creative.
Report ads: If you see an ad that you believe is misleading or harmful, you can report it to Facebook.
The Meta Ad Library is a valuable tool for anyone who wants to learn more about advertising on Facebook and Instagram. It is a powerful resource for transparency, accountability, and research.
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