Facebook Ads Tutorial For Beginners – Create Profitable Facebook Advertising Campaigns
- August 24, 2022
- Surfside PPC
Check out our Facebook Ads Tutorial 2019. Our Facebook Ads Tutorial For Beginners will show you how to create a Facebook Advertising campaign. When it comes to your Facebook Ads 2019 strategy, you want to make sure you are testing different targeting, different audiences, and reaching the best people who will interact with your business, convert on your website, purchase your products, and become leads for your business. We go over how to install the Facebook Pixel, regardless of the website platform you use. In addition, we cover Facebook Ads Conversion Tracking so you can get the most out of your Facebook Advertising campaigns. Our Facebook Ads Guide is geared towards beginners, so you shouldn't have too much trouble setting up campaigns.
We have some helpful URLs below if you want some additional information. Because of the vast amount of Advertising options that are offered through Facebook Ads Manager, you will have to learn from other sources as well as this video.
Facebook Ads Tutorials Playlist:
Create Your Facebook Business Manager:
Google Tag Manager:
Pixabay:
Video Description:
We get started in our Facebook Business Manager account. You can easily create your business manager by clicking on the URL above. You will need a Facebook Page and a Facebook Ad Account in order to start advertising.
From there, you want to open your Facebook Ads Account and go into Ads Manager. We will show you some methods for installing the Facebook Pixel on your website so you can track conversions and create Retargeting audiences.
When we come back into Facebook Ads Manager, we are going to click on Create to Create a new campaign. I generally create campaigns to drive Conversions for my business. There are plenty of Campaign Objectives you can choose from, including traffic, engagement, video views, and more. Whether you want to get views on a video, App installations, drive sales for an e-commerce website, or simply increase traffic to your website, Facebook can give you an option for your Facebook Ads Campaign.
After you name your campaign, you can set a schedule for when it will run. You can also choose an option for delivery if you want it to be Accelerated. After that, you will start setting up your Ad Sets. You want to first set the proper conversion for your campaign. That is the conversion that Facebook will be optimizing for. Whether you are driving leads or sales, you need to set-up Facebook Ads Conversion Tracking.
We will be using Dynamic Creative for our campaign. It's popular to use different forms of creative, and Facebook allows you to upload multiple images at once and multiple headlines, descriptions, and text so they can dynamically create multiple advertisements. Next, your Facebook Ads Targeting strategy is vital. You can target custom audiences, lookalike audiences, saved audiences, interests, behaviors, demographics, age, gender, location, and more. In addition, you can include or exclude any audience you want, including your Page Connections. There are so many Facebook Ads Targeting options and the only way to know what works for your business is testing.
Some of the questions we answer with our video:
How does FB ads work? How can I use Facebook ads? How do Beginners advertise on Facebook? How do I Master Facebook Marketing?
You need to learn Facebook Advertising slowly over time and test for your brand. It's impossible to learn everything at once, so keep setting up campaigns and trying to drive the most conversions within your budget. You will succeed over time as you create more Facebook Ads campaigns and learning from Facebook Ads Tutorials.
Thanks for checking out our Facebook Ads 2019 Tutorial For Beginners, where we cover targeting, strategy, conversion tracking, and best practices. If you have any questions, feel free to leave them in the comments section.
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Great tutorial! One of the best I’ve come across in a while. I’ve found that pooling lookalike audiences into one big CBO campaign has been working tremendously. It’s like all the best audiences are competing against each other to generate the highest ROI 😂
Love your videos, can’t say enough good things about them!
I won’t skip ads because you have the most valuable tutorial ever. I came across a lot of tutorials but this is the easiest to understand and direct information. Thank you for a great tutorial!
A lot of information, but time well spent. Thanks for taking the time to help others.
Thank you!
This was so helpful and straight to the point. I enjoy your style of teaching and have subscribed.
This was a great tutorial! Thank you so much I have learned a few new tricks! We have multiple locations (46 of the same business) that I want to advertise on Facebook. We have a main page and all locations have their own location page. Is there a way to easily advertise for all locations and use a lifetime budget? We have to separate costs for each location based on use. I have been coping ad sets 45 times and changing location areas. For the last month, Facebook has been telling me that it is in the “Learning” mode and might not be reaching the its potential. It has not done this in the past. Could you please advise? Thanks!
Hi there, first of all I have to say your channel is fantastic. I have watched several videos and they are so insightful and thorough. Thanks for sharing your knowledge with the public. I have a question, I sent the FB pixel code to my developer and he installed it on my website, however when I go to FB Events Manager the Status shows a yellow dot and says No Recent Activity (below it says Last received 29 days ago). I have my developer uninstall and reinstall the pixel code 3 times, but is still showing the same, and it should in theory be green Active. What do I need to do to fix this? Thanks! Is there an e-mail/number I can contact you at? Thank you very much!!
Love your content! Do you have any videos that show how to create and sync catalogs? In our case, we have a WordPress website with a Woocommerce shop.
Thank you. Everything brought a lot of clarity, except for the ending when you were talking about testing. It cloudy for me. I don’t understand that part.
Thank you for the clearly presented valuable tutorial. I have built my own website and I am running all the ecommerce through Shopify via an embedded Buy Button. The Buy Button takes the user to a Shopify Cart and to various Shopify screens to complete the transaction, all while staying in my website. Should I use both the Facebook Pixel and (Shopify) Partner Integrations? Will my data get screwed up by using both? Thanks again.
Thank you! You can add your Facebook Pixel ID directly through the Online Store > Preferences page and then you don’t need to worry about setting up the Partner Integration.
Hi, very useful video. There was so much to read on fb ads pages that I was a little overwhelmed. You broke it down and made it much easier to absorb. One question I have – when I create the actual ad and I upload my images. I created sizes of images in accordance with fb requirements and the method of displaying my images I chose video templates. So when I used the templates my images were RESIZED to a different size but I do NOT know which exactly size they are. Is there a way to see what size the final images that show up in the ad are? I know you are busy but hopefully you can spare a minute and clear this up for me, it threw me for a loop. Thanks so much.
Thank you for the advices!
There is one thing i don’t understand. Why do you create an audience in your ad set if you want to use custom conversions to gather data concerning the people who visited that specific page? Would you not be excluding people who is visiting by creating an audience if you want more data on the customers who made a conversion (lead)? or is custom conversion only about tracking a specific page to see how it perform, and then you “randomly” test different audiences to see which is more likely to convert on that specific page?
thank you so much!!!!!! no small talk, all helpful content. How do we learn more about the services you offer to help with FB and when is the free beginners video going to be released that is a longer video?
Thank you so much i am Learning so much on your videos! Quick question for you..I’ve created the new customer audience but audience size is unavailable but without the customer audience, audience size was too big. I played around with detail targeting but can not seem to adjust it. I also watched your FB targeting options but still the same. Any suggestion? thank you.
Very informative video for someone who’s just starting out on Facebook Ads! Thank you for this
Hi Surfside I really appreciate your work. It has helped me a lot just knowing that I can find step by step help as a beginner fb advertiser. Thank Q so much!
I would like to ask, how would I delete folders from my Business manager? I have too many businesses set up and they are redundant. I would really appreciate your help here so that my business manager can look more organised and professional.
I guess that that isn’t the aim of this training but it is a starter for me. I made a lot of business accounts instead of ads accounts. So I have individual ads accounts showing up as businesses.
I hope I haven’t confused you
Thank you for the kind words! If you have created multiple Ad Accounts inside 1 Business Manager, then you would want to deactivate the ad accounts using this guide here: https://www.facebook.com/business/help/331993756945799. If you created multiple Business Manager accounts, then you can delete them using this guide here: https://www.facebook.com/business/help/1592865014304024.
A lot of the changes can be done through the Business Settings link when you sign-in to your business manager. Facebook has made it easier to manage the pages and ad accounts that are connected to your account.
This was a really, really great video addressing the “how-to” technical aspects of creating FB ads. What I would like to see next is something for the management aspects – strategic planning, financial analysis, etc. Answer the questions: “How do you analyze and evaluate the success of a compaign? What does a successful campaign look like? How do you tweak and optimize a campaign? Why should I use FB ads instead of Google Ads – where should most of my ad budget go? Things like that. Thanks Frank.
Thank you! I’m hoping to do some more advanced tutorials in the future, and I do have some optimization strategies here: https://www.youtube.com/watch?v=L4rWyTsXmfA
This channel will hit millions within very less time. (Mark my words…) You are providing true value at free of cost. 🙏
Phenomenal content! This is the type of video more people need to be putting out.
Thank you so much. That was really helpful. I appreciate you doing this at no cost to all of us.
Thank you!
Great content as always! But lets say you are just starting your website and don’t have yet an audience and I think for a custom conversion you need history.
Can you start with a conversion campaing or do you have to start with a traffic campaign?
@Surfside PPC Thanks.Appreciate it.I also work in PPC with clients and the biggest challenge as a specialist is to optimize your campaings for purchases, ROAST basically.And the logic or blueprint by witch you setup ads by adgroups and manage the budget on each one as the campaign runs, cost vs revenue so you can make a profit.Think your campaings as a business man.Invest more in the ones that work and less in the others.
Do you have such strategies? Can you expand with a case study of one of your campains, make a series based only on that.That will bring a lot of value to your mission.
You can still start with a conversion campaign as long as you have conversion tracking set-up properly. If I were creating a campaign for a new Shopify store and I had no sales yet, I would still optimize my campaign for sales after I set-up conversion tracking.