15 tips to optimize your Facebook Business page
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🔥FREE GRAPHIC DESIGN TOOL to create stunning FACEBOOK POSTS for your business:
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In this video, I will show you 15 Tips to help your business be found on Facebook.
Each tip will also cover technical specifications and step by step instructions.
Below is the breakdown of each tip covered in this tutorial. Click on the time link to jump right to the ones you want to watch
Tip n#1: Add the right Profile picture to your page (1:16)
Add a profile picture that reflects
Tip n#2: Add a cover photo (1:47)
Use your Cover photo to showcase your business
Tip n#3: Add a short description to your page (2:56)
Use a short description to describe who you are and what you do in 255 characters
Tip n#4: Add a long description to your page (3:21)
Add a long description to describe your business in more depth including keywords
Tip n#5: Add a description to your cover photo (4:00)
Another opportunity to add more copy and more relevant keywords in relation to your business
Tip n#6: Add a link to your website (4:38)
Help visitors find your website
Tip n#7: Select the right business category (5:18)
Choose the most relevant categories for your business to be found
Tip n#8: create a custom URL or Vanity URL (5:47)
Create a customer friendly URL for your facebook business page
Tip n#9: Add a call to action button to your page (6:34)
Convert your visitors into leads or full on customers
Tip n#10: Add Page Tabs to Promote Your Products or Services (7:10)
Sell your product and services directly from your page
Tip n#11: Pin your most important posts at the top of your page (7:42)
Make your most important post stick at the top of your page
Tip n#12: Start Posting videos (8:22)
The importance of videos on your page
Tip n#13: Create video playlist (8:42)
Create videos playlists to give add more content
Tip n#14: Enable reviews (9:50)
Build credibility and start collecting positive reviews for your business
Tip n#15: Measure your progress (10:46)
Continue improving your page by paying attention to your performance
Thanks for watching
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Thank you – very useful! Well presented, informative, and good pace.
Thanks a lot Wendy
Thank you for your support! You knocked it out of the water!! Now my biz page will look professional. I can’t wait to learn more from you! Seriously you are great at what you do! Now to understand the others. Instagram, etc.
Many thanks for your kind comment
1. Good profile picture
2. Good banner/cover photo. Change it regularly to suit the seasons, sales, mood. Videos are best.
3. Add a short description. It’s on the About menu link. Relevant keywords for optimized search
4. Add a long description. Social media links.
5. Add a description to your cover/banner photo.
6. Add a link to web site
7. Select the right business category
8. Make sure you have a custom url and not the one Facebook gives u with numbers
9. Add a call to button. Good for conversion.
10. Add page tabs. If you sell products or services. Add a catalog.
11. Pin your most important or relevant post
12. Start posting videos. Videos perform better.
13. Create video playlists
14. Enable reviews
15. Analyse insights. User engagement and reach are important data
Thanks Laurel
Hi. Just want to say thank you for all the tips and info you give in your videos, and you make learning easy and fun! Hoping that you might do the same videos but with the new FB format. Awesome job, though, and thanx again!!
You are so welcome! thanks for your kind comment
Great instruction! Easy to follow and you didn’t miss any necessary steps. Much appreciated!
You’re welcome Kimberly. I’m glad it helped
Best tips I have received. Followed and gone from 4 views at the most to just over 100 views all in 7 days plus importantly lots of engagements. Now to work on getting orders and doing some ads but feel like I am on my way. Thanks
@Ranking Academy 8888888888888888888888888888888888888o888888888888888888888
Is it real bro, I have stocks & page too but no engagement 🤔…. almost a month but don’t know how to grow my business page.
For advertising your business, do you recommend the boost feature and/or facebook ads manager where there is a small fee? If no, please give me your reasons and what you’d suggest. Thanks again for all your help man.
Very efficient use of 12 minutes! Easy to follow along. Thanks boss!
My pleasure
Great and very useful video like all others 🙂 Thanks Luc ! Related TIP #15 Performance; it may be interesting for a lot of us who follow your videos and optimize our pages, to lunch an video with detailed explanation of each Insights performance (e.g. what exactly means `Actions on Page`, `Page previews` etc.) as well as data from post or boosted post such as `People Reached`, `Engagements`, `Views` etc. Less or more we know something but not for sure what does it means exactly. Hope it is constructive proposal for an upcoming video and thank you in advance.
Many thanks for your kind comments Milos. I will add your suggestion to my list
Excellent videos. Easy to understand for a newbie like me! I already have a so-called business page but now I understand how to make better use of it. Thanks.
Thanks for your kind comments Wendy. Glad it was helpful to you.
Fantastic video and very helpful. Thank you for taking the time to create it. I see in your video you have a square profile shape for logo. How do you change profile logo shape from circle to square?
Many thanks. The logo shape is actually round
You have saved me so much time!!!! Simple actionable advice – so helpful. Thank you!!
Thanks Julie. Glad it was useful to you.
Thank you for sharing, sir! Clear and direct to the point explanation. 😀👍
Many thanks for watching
Clear, concise and relevant. Great job Sir!
Thanks brian
This was sooo helpful! Thank you for letting us know image sizes and character count 🙏
Glad you found this useful Lisa
Very simple and super informative…perfect 🙂
Many thanks urbanentertainment
Love the video, i have subscribed for more content. Love your style of giving step by step instructions but still keeping the video streamlined. Great info with no added fluff! I have unsubscribed from other channels for that reason. Great content i will stay tuned in.
Jeff LLorens Many thanks Jeff
I am very flattered you have decided to subscribe to my channel and hope you’ll enjoy my forthcoming videos.
Great teacher, very clear to understand.
Thank you
Many thanks for the positive feedback Chantelle. Glad you liked it
Short, to the point and efficient great vlog Thanks for sharing.
Many thanks Michael
Thank you so much! Been doing a page for 4 Years and this is first time I’ve ever seen such an informational step by step and easy tutorial! 👍🏽
Thanks you very much cheryl.