Google Ads Keywords Tutorial 2024 – Research, Targeting, Negatives, Match Types, and Best Practices

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Google Ads Keyword Targeting: A Simple Guide

When you're setting up Google Ads, choosing the right keywords is super important. It's like telling Google, "Hey, show my ad when people search for these words!" There are different types of keyword matches: broad match, phrase match, and exact match. Broad match is the most flexible – your ad might show up for searches related to your keyword. Phrase match is a bit stricter, requiring the search to include your keyword phrase. Exact match is the pickiest, needing the search to match your keyword exactly or be very close.

Keyword research is all about finding the best words that your potential customers are using. It's like being a detective, figuring out what people are typing into Google when they're looking for what you offer. You can use tools like Google's Keyword Planner to help you find popular search terms in your industry. Don't forget about long-tail keywords – these are longer, more specific phrases that might not get searched as often, but can be really valuable because they show clear intent.

Negative keywords are just as important as the keywords you want to target. They're like a "do not disturb" sign for your ads. If you sell luxury watches, you might add "cheap" as a negative keyword so your ad doesn't show up when people search for "cheap watches." This helps you avoid wasting money on clicks from people who aren't really interested in what you're selling.

When it comes to best practices and strategy, start with a mix of different keyword types and keep an eye on how they perform. Use your budget wisely by focusing on keywords that are most relevant to your business. Keep your ad groups organized around themes, and make sure your ads and landing pages match what people are searching for. Remember, Google Ads is all about relevance and quality – the better your keywords match what people are looking for, the more successful your campaigns will be.