Check out our Google Ads Remarketing Tutorial for 2019. We go over Google Retargeting Ads and how to create Remarketing Audiences based on your website traffic, YouTube channel, and more. Google AdWords Remarketing has been one of the best display advertising strategies since the feature was released, and it continues to be a best practice.
We go over the Google Ads Remarketing Setup for 2018-2019 and beyond. You can learn exactly how to create Google Remarketing Audiences using Google Analytics or Google Ads.
Google Ads Remarketing:
We start by showing you the Audience Manager section in Google Ads. From there, we go into Google Analytics and make sure our Google Ads and Google Analytics accounts are linked. Once your accounts are linked, you want to make sure you have Remarketing enabled in Google Analytics, which will allow you to create audiences and publish them to your Google AdWords account.
Google Display Ads Tutorial 2019:
11 Google Display Ads Strategies 2019:
Google Ads Audience Targeting:
Google Display Network Targeting Methods Explained:
Google Ads Tutorial 2019:
Google Ads Remarketing Tag – You don't actually need to use the Google Ads pixel to create your audiences. We show you how to do everything through Google Analytics, which is much easier because you generally want Google Analytics set-up on your website regardless.
Google Ads Remarketing Cost – The cost is no different than your standard Display Campaigns, all you need to do is set-up your audiences and target them like you would Custom Intent audiences, In-Market audiences, Affinity audiences, and more. We highly recommend using smart bidding strategies like Target CPA or Target ROAS so you can drive leads, sales, and conversions.
How to Set-Up Google Remarketing – First, you want to make sure you have a source for creating audiences, whether you use the Remarketing Tag or Google Analytics. Then, you want to set-up your audiences and publish them in Google AdWords. There are a variety of audiences you can create. Once you create your audience, you can set them as your targeting in your Ad Groups as you create a Google Ads display advertising campaign. You can also use Remarketing audiences for search ads and for your video ads. We focus more on Remarketing lists for display ads.
Remarketing Lists – Our Google ads retargeting tutorial will show you exactly how to create lists of audiences based on your website, app, videos, and more. Once you create the lists, whether you want to target people who have visited specific pages, new users, returning users, and more, you can easily target them in your campaign.
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Awesome! Can you please share Google Tags’ place in this process? I noticed there is a Remarketing Tag and Ads Tag. Do we have to use Google Tags or is Google Analytics enough nowadays?
Over 2 years later with a slight display change on Audience – Website Visitors in browse to select this remarketing tutorial is GREAT. Thanks for creating!!!
Great and concise tutorial, as always. Thanks!
Great video. My problem is that Analytics says I have thousands of users, but Ads says the audience is too small to serve. What am I doing wrong?
Hi pal, great video here.
Silly question here. Let’s suppose that I have 3 categories on website (A B C) and I want to create a dynamic remarketing display ads for those who visited products in category A. When creating the campaign I set the audience list including all visitors who visited products In category A and I choose images related to those products. How can I be sure that these users will not see products in categories B and C? When selecting the dynamic feed, I can only choose the feed, not the products like shopping campaigns. Hope someone can help me. Thanks
Hey! Do you have any tutorial on dynamic remarketing? Thanks
Quick and informative, thanks!
Really nailed remarketing here. Thanks. Clear and concise.
Great video as always! Will you upload a video about dynamic retargeting on Google ads as well? Looking fwd to it!
best remarketing tutorial I found on YouTube. keep up the good work. Thanks
Question: I see that you setup Audiences once with Google Ads, and once with Analytics. Is there a purpose for this other than showing variation?
My question is, what is the difference between creating a remarketing list in google ads vs analytics, I have seem him set these up in both
HI. Thanks for the content here. Please can I do remarketing for Shopping Ads as well?
Very informative and professional tutorial. Thank you!
Really great job. This was a badly-needed refresher for me, and I got a lot from it. Great use of screenshots also. Only one minor suggestion – slow down the speech a little bit.
Thank you! I’ve slowed down and improved audio quality in newer videos, I actually want to re-do this video because I improved it shortly after creating this one.
I’ve purchased a lot of courses and this is by far the best – thank you
Thank you!
Really helpful video. I would be more helpful if you could have shown us how to create audience list using Google ads tag manager.
I like your style, straight to the point and efficient delivery.
Thank you! I appreciate the kind words.
Hello Surfside PPC, great video and already subscribed! I have a question: My company has 7 different categories and inside each one, there are a lot of subdivisions (example: Inside Office we sell Chairs, Desks, Cabinets, Writing Materials, etc)
What is the best way to create a RLSA strategy in terms of lists? And inside Adwords, should I create seperate search campaigns for the different product categories and then apply their own remarketing list ? ( example: create a list for users that navigated on /cabinets and then create an Adwords campaign, buy cabinets related words and apply it the audience I created?
Really look forward your feedback! Thank you
​@Surfside PPC Really appreciate your reply and agree with what you said. The way you explained made it very clear.
Would definitely be great to hear more in a video
Thank you! I would keep it all in the same Search Campaign and create Audience Lists for each individual category based on the pages that people have visited. And then, you can separate the categories into different ad groups and you can target Ad Group Level Audiences for the search campaign. I went through it a bit more here: https://www.youtube.com/watch?v=icntSFvbQwY starting around the 8:00 mark. Your question is a great idea for a video though so I can try to create a video as well to answer this specific question.
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sorry to be off topic but does someone know a tool to log back into an Instagram account?
I was dumb forgot the login password. I appreciate any help you can offer me.
Is there a difference between setting up an audience list in Google Analytics vs Google Ads?
Good morning Surfside PPC! I just started watching your videos and think you are awesome! Your tutorials are full of insights and we really appreciate all your hard work. I already click on the bell icon and you have a subscriber for life. Keep on being awesome! Happy Thursday!!
Thank you!