Google Ads Search Keyword Targeting and Search Terms – Broad, Phrase, and Exact Match Keywords
- October 9, 2022
- Surfside PPC
Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volume. However, there are cases where you may want to use broad match or exact match keywords as well.
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- Video
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I love you bro
So let say I have 3 keywords the following are my key. Since I can’t do text ads to do RSA.
1. Dog bed
2. calming dog bed
3. anxiety dog bed
Do I create the ad group like this
Ad group 1 – phrase match
1. “Dog bed”
2. “calming dog bed”
3. “ anxiety dog bed”
Ad group 2- exact match
1. {Dog bed}
2. {calming dog bed}
3. {anxiety dog bed}
Ad group 3 – broad match
1. Dog bed
2. calming dog bed
3. anxiety dog bed
I will end up with 3 ad group so you saying do it this way or.
Have each keyword separately and end up with 12 ad groups? Even tho keywords are similar.
Please clarify this for me please thank you very much . Awesome videos btw.
Are Skags still working for you?
Sir Can you make a Video on Bing Ads Optimization? It would be really helpful for me.