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Learn how to track phone call conversions from desktop users in Google Ads using Google Tag Manager. This tutorial covers:
Installing Google Tag Manager on a WordPress site
Setting up a phone call conversion action in Google Ads
Creating necessary tags in Google Tag Manager
Ensuring proper phone number formatting across your website
Configuring campaign settings to optimize for call conversions
This guide helps you track and measure the effectiveness of your Google Ads campaigns in generating phone calls, even when users call from a different device than the one they used to view your ad.
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