Google my Business: 9 Actionable Tips for Better Rankings
- August 24, 2022
- Ranking Academy
GOOGLE MY BUSINESS is by far the strongest factor for your business to rank in the Google Local Pack.
And since the Local pack results are displayed right at the top of Google search results, you'd better have a well optimised Google my business profile if you want your business to be displayed in the local pack.
But you may not have noticed that Google has introduced many new features to Google My business over the past few months to help small businesses drive more customers to their business.
If you're not using these features, not only you are missing out on the chance of getting more clients but also reducing your chances of featuring in the Local pack.
That's why in this video I am going to run through 9 very powerful features that have been added to the Google my business suite which you can use to better promote your business online for free.
Starting with Google my business posts, you'll find out how you can add small posts to your listing that act like mini adverts to promote your product or services.
You will then discover the power of the question and answer option available by default in every google listing.
You will learn how to add a description to your business, an option that was dropped by Google in 2016 which has been reintroduced in March 2018. (PLEASE NOTE: the description field can contain up to 750 characters and not 750 words as specified in the video)
I will also cover Google reviews which no longer requires any introduction and teach you how to add a service menu regardless of what type of business you're in.
I will show you how to add a video to your listing as well as a booking button and direct message your potential customers.
I will round it all up with the Google website builder option so even if you don't have a website you can build one.
And to finish it all off, there is a bonus chapter that will show you how to track accurately the organic traffic generated from your Google My business profile using the campaign URL builder:
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I already leap the benefit of enabling the GMB page for my business branches since 2019 practically. It is a valuable tip that you taught the enablement of tracking code to measure the traffic from GMB.
👍
Great video. I have one question. I am putting my business on google and in my country the official language is Serbian so do you think that it is better to write down my services in serbian or to just add the existing ones in english on the services page, or both? Thank you!
If you are a local business onwer and you are based in serbia I would assume serbian is probably the best choice
Thanks Luc!
I have watched all your tutorials for Google My Business and now that our new website is finally up plus after following all the tips from your videos on the search “bookkeeping services bondi junction” we rate as no 1 on the Google Map Pack!!! 👍👍👍👍
OMG!, how brilliant! I’m so pleased for you
Thanks, an extremely informative and well-presented video.
Glad you enjoyed it!
Thank you for the awesome information, great stuff…!!! Quick question, do you know in what countries is the messaging option/feature available at the moment? is there a page you can direct me to look it up? I’ve been looking to find it in Google Help but no luck…Thank you in advance for you help!!!
Not sure to be fair. Google doesn’t list the countries where features are available
Thank you Luc for this fanstastic video! This is going to be a huge boost for our metal carport and garage business!
Awesome! Thanks Sharon. All the best and keep me updated about your progress. I’m genuinely very interested
Very informative actionable items! Thank you so much! I just have one question..how do you not have million views!? This video definitely deserves it!👍 New subscriber!
Thanks a lot Sameena.
That is a powerful set of tools. A little bit outdated, but it is me, who took care of the topic very late 🙂 I assume that mastering the algorithm of some settings and then analytics will be my short-term goal. And some one-time settings, like mobile notifications etc. or creating Welcome messages – no effort that I put into that will be wasted. Thank you for a ride between apps, pages and interfaces. Trying to remember everything after listening to you only one time – that would be not wise or responsible – so I did screenshots and wrote comments like crazy 🙂 BTW. In my country still not many companies use those features, so it is like an occasion to take advantage of the time-travel that you gave me with this fast given and easy to acquire tutorial. So many fancy words or pictures, but I am happy, that no coding is needed (copy-paste is not coding, right?) 🙂
You are correct. Copy paste is no coding 😉
Thanks for your comment. I am glad you have found this useful and I hope you make the most of it
Which country are you from ?
1:35 1. GMB posts
4:02 2. Q & A
5:07 3. Business Description
6:32 4. Google reviews
8:03 5. Service menu
9:08 6. Add video
10:56 7. Booking button
12:06 8. Direct messages
12:55 9. Website builder
Thanks brother to save time
Thank you for creating this timestamp. Huge time saver.
many thanks for your contribution
Thank you very much this is a great video, clearly explained and very much appreciated!
Thanks a lot roth
Great job and thank you very much for this useful info, but I have some questions:
1. About Questions & answers: How can I ask own questions and answer them by myself?
2. About Services and Appintment URL: Do I understand correctly that the Services area and Appointment URL is not available for every primary category?
Can I get these options if I add more secondary categories?
Are there alternatives?
3. About Photos and Videos: Do I have to give the photos and videos a relevant filename before uploading to get a better ranking?
Thanks martin
Question 1
You can add your own questions and answer them too. You’re familiar with what your customers frequently asks you so use that space and go to town.
Question 2
No. Links are related to your primary category
Question 3
No but i am sure it won’t harm if you do. This used to be an SEO signal but no longer bears weight
Hi! Thank you for the Google Business Page video on YouTube! Question: what software or service are you using to zoom into and out of your screen when you make your videos? Are you using Loom or another service? Thanks again! John
Hi John. You can only add the zooming in effect post production. Thanks for your kind comments
Ranking Academy Thank you. Does Camtasia allow you to zoom in live (as you’re recording) or is there post production involved? Thank you so much for making these videos for all of us! I’m hooked! Bless you!
Hi John. I use a toll called Camtasia
Great video, would replacing the url with the tracking url change the visible(to the customers) url? or will it get rid everything after the .com/?
Customers will not see the URL tracking code unless they over over the website button in the GMB panel and look at the bottom left of their screen . In google maps it doesn’t show at all.
Great video as always. Very informative. Thanks for the info 😀
Many thanks Mark. Glad you’re still watching 👍
Thanks for this, I have put into action what you’ve mentioned above, but I have a question:
How can I get my business posts to be visible ABOVE the option to ask a my business question or leave a review? Thanks
You simply can’t change where the posts appear. Google controls the position.
Excellent video, thank you. I wish Google had features that allowed edits to apply simultaneously to multiple business locations. I manage 8 locations… adding our Services and Descriptions was a huge hassle.
I totally get it. Thanks for watching robert
Excellent vidoes. They are very helpful. Does it help to replace the generic “cityscape” bule and white banner photo on the GMB listing with something that describes my business – may be a name and a slogan in bold letters, like a banner on the physical store? Purely for cosmetic reasons – so visitors will know know right away what the business is all about. I don’t expect this to influence SEO in any way, by the way, but I think it will help the visitors.
Excellent, you are great at explaining and make GMB look so simple and easy to use. Wow, amazing. Thank you.
Thanks mercia
Well done video. Very informative on many fronts from the listing details, to booking options, to analytics tracking. Also impressed with the video creation and how you shift to smartphone screens.
Many thanks Yvon. I really appreciate your feedback
Thank you for providing this information for free. I know in theory it is free information, but the way preseneted that information and especially the advice at the end was very helpful.
I thank you Google for sharing the knowledge about Google my business.
Many thanks Five senses film