Ranking for branded keywords is great, but there’s a wealth of potential out there when ranking for non-branded keywords.
💡Focusing on non-branded keywords is beneficial as a new form of customer acquisition and a path to continued growth.
ElectrIQ Marketing helped an online wine e-tailer with their keyword strategy starting with competitive research. Here’s what they looked at:
► What keywords competitors were ranking for
► What keywords the wine e-tailer could be ranking for but aren’t yet
► If the wine e-tailer was ranking for the keywords already, what was the gap between their rankings and their competitors
Watch how ElectrIQ used these metrics to increase the wine e-tailer’s non-branded search traffic by +600%.
Read the full case study, including tools used ►
#ranklikeaboss #seostrategy #keywordrankings
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