How to Use Keyword Search Intent for SEO Success

So you’ve done your keyword research, but now what? In this video, we dive into the crucial next steps: how to use keyword search intent to decide which keywords to target on various pages of your website. 🚀 Learn more about keywords in our SEO Principles course (it's FREE) ▶︎

💡 Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better.

We'll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content.

Using a practical example from Chewy.com, you'll see how to implement these strategies effectively.

🛠 Tools mentioned:
Keyword Magic Tool ▶︎
Keyword Overview Tool ▶︎

Wanna skip around? Here you go:
00:00 Intro
00:41 Keyword research overview
01:25 Informational intent
03:45 Transactional intent
04:43 Commercial intent
05:48 Navigational intent
07:23 Creating content for specific keywords
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