Do you want to use Instagram for your business but don't know where to start?
You're worried because you've never used Instagram before?
In this tutorial, you will learn everything you need to know, from understanding how the Instagram app works to creating an efficient Instagram content strategy and understand the performance of your content.
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🔥FREE GRAPHIC DESIGN TOOL to create stunning INSTAGRAM POSTS for your business:
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Here is the breakdown of what you will learn today.
Jump to any of the sections by clicking on the appropriate timeline:
Chapter n#1 How the Instagram interface works (2:11)
Chapter n#2 How to set up an Instagram business profile (4:15)
Chapter n#3 How to optimise your Instagram business profile (6:00)
Chapter n#4 How to Create an Instagram content strategy (8:41)
Part A) Coming up with content ideas (8:41)
Part B) Spy on your competitors (13:24)
Chapter n#5 How to build a recognisable brand for your business (16:27)
Chapter n#6 How to post photos and videos to reach visitors (18:21)
Part A) Write engaging captions (18:21)
Part B) Add hashtags to your posts (20:25)
Part C) Geo tag your post (26:23)
Chapter n#7 How to create Instagram stories (27:22)
Chapter n#8 How to Analyse your performance (29:25)
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TO DOWNLOAD THE INSTAGRAM HASHTAG CHART GO TO:
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Luc, thank you so much for all of your tutorials. We make all of our store managers watch them! One instagram strategy question:
We have a parent company and 2 showrooms, each in a different city. Should we make Instagram accounts for each showroom, or use one parent account? Which method is more effective for building company brand as well as individual showroom brand awareness? Thank you!
Thanks Parker. If your business operates in different parts of the world/geographical locations you may want to consider multiple Instagram accounts so you can manage your digital presence according to the audience such as running different campaigns depending on locations. Check what your competitors are doing
Really well done, thank you. I am new to Instagram and you have taught me so much in such a short time. I will definitely watch your other videos.
Many thanks Christine
Fantastic job!!! Very clear, concise and too the point, without being boring. Just perfect. I took notes and I’m ready to start – no questions in my head, no confusion, nothing… just eager to start! Thanks!
Thanks Sylvia. Glad you found it helpful.
What a brilliant video. Very educational and perfectly pitched. As beginner myself the video gave me pages of useful tips, thank you.
Glad it was helpful! Thanks for your comment Graham
Thank you so much for making this video, very user friendly and clear! ❤
You’re very welcome! Thanks for watching oli
Big! Big!Thankyou!! for putting down every thing to the point, it was the best 30mins spent on YouTube which didn’t feel that long👍🏻
You’re welcome! Thanks for watching Payal
Enlightening presentation that really made me think about how useful this tool can be, as a newbie. Personally, I have been reluctant to embrace social media as I generally consider it a distraction from my interests in general and wish to avoid over-loading. So I will take the time to take on board and to apply what was presented here, to get up and running in due course and to engage with people via the recommended platforms without becoming overwhelmed in the course in order to present my images and stories from my unique perspective.
Great approach.
Great guy doesn’t mess around straight to the point. He explains really well and that just what I needed, full of useful tips.
Many thanks Lisa
Thank you Luc. Very clear and straight to the point! I’m a newbie in IG and your videos will help me to promote my business in the best way possible! Although a quick question, I am London based but teaching online so should I still use London hashtag on the GEO TAG? Thanks! Lucia
Thanks Lucia. Yes you can still use the London Hashtag if you want to
Very helpful, clear and comprehensive. I’m most grateful – thank you!
You’re very welcome sally
Thanks for a great tutorial; easy to follow and very clear!
You’re very welcome!. Thanks for watching
You’re such a great teacher! Thank you ❤ Anxiety now gone. Joining Instagram to flourish my business
Many thanks Makgolo
Excellent overview for beginners, and great tips! I like your explanation style. Thanks! However, I found that one very crucial part was missing. You show us how to create an IG business page, and you show us which hashtag range to target depending on the number of followers to have, but there’s no information on what to do right after you’ve created your page. By that I mean, how you would get to your first 100 followers, for example, or how to prepare your IG account before you start contacting influencers for marketing purposes when you’re starting your business from scratch. I searched through your other videos but couldn’t immediately find a video on this topic.
Thanks for our comment whipy. I haven’t had a chance to cover the topics you suggested and didn’t want to overwhelm everyone with too much info. I have added your suggestions to my to do list though
Great videos, thank you. So simple to understand and we make sure the whole team watch.
Yvonne Mather thanks Yvonne. Best of luck to you all
Finally, a straight-forward explanation of this service! Others need to skip the annoying gimmicks and loud music. Thank you.
Many thanks
Outstanding tutorial! Ranking Academy covers all of the most important aspects of launching IG business marketing. Extremely well-crafted tutorial. Thank you so much. My head is full of your insight and now I’m eager to get to work. Thank you!
Many many thanks Sharon for your glowing comment. Best of luck.
I really needed this breakdown, thank you very much for this thorough training. You have certainly gotten yourself a new faithful subscriber! 😊
Many thanks and welcome on board
This was very helpful and insightful as well, I really liked the simplicity of how everything was explained. Thank you!
Many thanks Luis
Excellent tutorial! Very complete and concise. Thank you.
Many thanks Fifi
Absolutely clear and methodical! This must have taken a lot of work, thank you.
Thanks very much Leanne, yes it did take a while to put together so you can make the most of it 😉