LinkedIn Ads Event-Specific Conversion Tracking Tutorial with Google Tag Manager
- June 3, 2023
- Surfside PPC
Track button clicks and form submissions with LinkedIn Ads Event-Specific Conversion Tracking. I will show you how to set-up event conversions in your LinkedIn Advertising Campaign Manager account. That will help you track the leads you are driving and the times people are interacting with your business.
Use event-specific conversion tracking with Google Tag Manager:
Video Description:
LinkedIn Ads event-specific conversion tracking is a feature that allows you to track and analyze actions taken on your website after your ad has been displayed on LinkedIn. This is particularly useful for understanding how your LinkedIn Ads drive specific user behaviors on your site, like filling out a form, making a purchase, or visiting a specific page.
This conversion tracking involves using the LinkedIn Insight Tag, a piece of lightweight JavaScript code that you install on your website. The Insight Tag enables the recording of conversion events and provides valuable insights about your visitors.
To implement event-specific conversion tracking, you'll need to use a tag management system, like Google Tag Manager, and choose event-specific conversions when setting up your conversions. Google Tag Manager allows you to manage multiple tags added on your website in one place for conversion tracking.
Before setting up conversion tracking, you'll need to ensure that your Insight Tag is added to your website, and you've accessed and copied your conversion ID and partner ID.
Setting up event-specific conversion tracking with Google Tag Manager involves several steps including signing into your LinkedIn Campaign Manager, defining the rules of your conversion, choosing a conversion behavior, setting a value for your conversion, and selecting an attribution model.
Ultimately, LinkedIn Ads event-specific conversion tracking is a powerful tool that allows you to measure the effectiveness of your LinkedIn Ads, and make data-driven decisions to optimize your campaigns.
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