LinkedIn Ads Retargeting 2023 – Create Retargeting Audiences For Your Campaigns

Check out my LinkedIn Ads Retargeting video where I show you how to create LinkedIn Retargeting Audiences and target them through LinkedIn Campaign Manager.

What is LinkedIn Ads Retargeting?

LinkedIn Ads Retargeting is a feature that allows you to target LinkedIn ads to people who have already interacted with your brand in some way. This could be people who have visited your website, engaged with your LinkedIn posts, or watched your LinkedIn videos. The idea is that by targeting people who have already shown an interest in your brand, you're more likely to get a positive response to your ads.

What are some LinkedIn Ads Retargeting Audiences I Can Target?

There are several types of audiences you can target with LinkedIn Ads Retargeting. One is website retargeting, where you target people who have visited specific pages on your website. Another is video retargeting, where you target people who have watched a certain percentage of your LinkedIn video ads. You can also do lead form retargeting, where you target people who have opened or completed a lead form on LinkedIn but didn't convert. Finally, there's event retargeting, where you target people who have shown interest in your LinkedIn events, either by visiting the event page or by RSVPing.

Why should I use LinkedIn Ads Retargeting?

LinkedIn Ads Retargeting can be a powerful tool for increasing the effectiveness of your LinkedIn ad campaigns. People who have already interacted with your brand are more likely to be interested in your products or services, so retargeting these people can lead to higher engagement and conversion rates. Plus, retargeting allows you to personalize your ads based on the specific actions people have taken, which can make your ads more relevant and compelling.

What are some best practices for LinkedIn Ads Retargeting?

When using LinkedIn Ads Retargeting, there are a few best practices to keep in mind. First, segment your retargeting audiences based on the specific actions they've taken. This allows you to tailor your ads to each audience's level of interest and engagement. Second, use a mix of ad formats and content types to keep your retargeting ads fresh and engaging. Third, regularly review and update your retargeting audiences to ensure they're still relevant. Finally, test and optimize your retargeting ads just like you would with any other ad campaign. This can help you identify what works best and improve your results over time.