I'm sharing a critical mistake I made (so you can avoid it!) when running my Shopify store. 🎯 Keep learning 🎯 Discover the most important business levers for exponential growth in our FREE course ▶︎
We'll explore the two key metrics every ecommerce entrepreneur must understand: Average Order Value (AOV) and Customer Acquisition Cost (CAC). Learn how these metrics can make or break your business and discover the perfect balance that allows your advertising to drive profitable growth.
Wanna skip around? Here you go:
00:00 The canvas screenprinting store gone wrong
00:27 Defining AOV and CAC
01:33 Striking the perfect balance
02:56 Rita's mistake (and what she would do differently)
04:15 How to make your advertising ROI positive
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