MY Google Ads Bidding Strategy for New Campaigns

17 Comments

Check out my Google Ads bidding strategy for new campaigns. I go over different smart bidding strategies and best practices when you launch a brand new search campaign. Performance Max only allows you to use Maximize Conversions or Maximize Conversion Value.

These would be my Google Ads Bid Strategies best practices. I go over the Target CPA bid strategy, the Target ROAS bid strategy, maximize conversions, and maximize conversion value bidding strategy in Google AdWords.

Helpful Videos:

Google Ads Bidding Strategies 2023 – Best Practices for Your Google Ads Bid Strategy:

Google Ads Bidding Strategies Guide & Best Practices:

Google Ads Keyword Research:

4 Google Ads Smart Bidding Strategies:

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17 Comments
    • Richard
    • November 22, 2023
    Reply

    Hello, do you have any videos exclusively on what kind of Google Ad campaigns + targeting and Facebook Ads + targeting I can run for ecommerce?

    • Ryan Doser
    • November 22, 2023
    Reply

    Great video. Question – If an account focused on lead gen has 0 conversion data from any sources, would Max Clicks make the most sense to start?

    You can control CPCs out of the gate, and the thought process is once some volume comes through, you switch over to Max Conversions, then eventually tCPA and let it ride.

    • Najam Ahmed
    • November 22, 2023
    Reply

    Hey Corey,

    Just wanted to take a moment to express my sincere appreciation for the wealth of knowledge you consistently share in your videos on Google Ads, Content Marketing, and SEO. Your insights and tips have been incredibly helpful in enhancing my understanding and skills in these areas.

    Also, it was great to finally see your recent photo on the video thumbnail! It’s always nice to put a face to the voice that has guided so many of us in our digital marketing journeys. I must say, you’ve changed quite a bit since the last photo I saw on LinkedIn, and it’s impressive to see the person behind all this invaluable advice.

    Keep up the fantastic work, and thanks again for all the effort you put into making these informative videos!

    Stay happy, healthy, and blessed, insha’Allah!

    Kind regards,

    Najam

    • kevin p
    • November 22, 2023
    Reply

    always a pleasure.

    • Stephen Strydom
    • November 22, 2023
    Reply

    Hi, what do you think of this: I usually start a new client (no previous Google ads or data) off with website traffic/clicks & manual cpc. I run this for at least one month to gather as much data as possible then change to a “smart” bidding.

    • Vidyadhar Sansare
    • November 22, 2023
    Reply

    Dear Sir,

    Can You make all video in Hindi language! Bcoz I don’t understand your language!!!!! Please🙏 india

      • Vidyadhar Sansare
      • November 22, 2023
      Reply

      @Surfside PPC
      Thanks for quick reply, but i facing big problem!
      how to learn google ads running method if it not in my language
      other youtubers not explain in brief about Google ads if I ask questions they said join our paid courses or run ads through my agency! U fill u r in trapp !!!!

      • Surfside PPC
      • November 22, 2023
      Reply

      Honestly I wish I could translate them into every language but I just don’t have the budget or capabilities, maybe AI will make it easier in the future.

    • Alan H
    • November 22, 2023
    Reply

    Hey surf side-anyway you can do a tutorial video on how to do Local Search Ads? (Not local service ads)

      • Alan H
      • November 22, 2023
      Reply

      @Surfside PPC I didn’t see the stuff covered on local service ads. Do you know at what time stamp? Would you say around 15 min mark is that where it starts?

      • Surfside PPC
      • November 22, 2023
      Reply

      This goes over Local Search Ads after I talk about Local Services Ads: https://youtu.be/5GJUcVu_HR4?si=-JHs7Ns1tpijMc2w

    • Kris
    • November 21, 2023
    Reply

    Thanks boss. Gunna try out these strats!

      • Surfside PPC
      • November 22, 2023
      Reply

      Hope they are helpful, hard to find the right bidding strategy for new campaigns!

    • Rahaba Reaz Uddin Pranto
    • November 21, 2023
    Reply

    Been watching you for a while. Always appreciate your content. Very informative!

      • Surfside PPC
      • November 22, 2023
      Reply

      Thank you!

    • Walpole and Worcester Man
    • November 21, 2023
    Reply

    I’m glad you’re still providing tons of valuable content man! I remember subbing a few years ago on a different account. Cheers!

      • Surfside PPC
      • November 22, 2023
      Reply

      I appreciate it, my strategies tend to change as Google Ads changes and I enjoy making the videos!

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