Learn how to rank on Google’s local map pack and stand out among competitors. 🚀After watching, head over to Semrush Academy to complete the course exam. Once you pass, you’ll receive a certificate signed by Wes McDowell and Semrush ▶︎
Follow along as we break down the most crucial ranking factors for local businesses and share actionable steps to boost your visibility on Google Maps.
This full course will cover:
💡The importance of choosing the right primary category for your Google Business Profile
💡How to effectively use keywords in your business name
💡Tips for optimizing your location and additional Google Business Profile categories
💡The power of Google reviews and how to manage them for better rankings
💡Best practices for your website's SEO structure
💡Insider tips on building quality backlinks and citations
🛠 Tools Mentioned
Keyword Magic Tool ▶︎
Domain Overview ▶︎
Organic Research ▶︎
Listing Management ▶︎
Review Management ▶︎
👉🏽 Learn how to generate more sales for your e-commerce or local store with this real business audit
👉🏽 Watch this quick walkthrough to find out how to identify your true local SEO rivals
Wanna skip around? Here you go:
00:00 Welcome
00:15 Local ranking factors explained
06:07 Sneaky ways to rank higher in local search
13:42 Local SEO keyword research
21:02 Optimizing your Google Business Profile
44:35 Harnessing reviews for higher rankings & conversions
55:44 Optimizing your website for local SEO
1:06:00 Local SEO links and citations
1:09:32
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Does opening up co working space give us the right to have a 2nd google business profile?