Google's algorithm is like a shape-shifting beast that's always changing. Unfortunately, Google hardly ever tells us when it's made some updates, so if you're not ready, it can catch you off guard big time. The buzz from the algorithm tracking tools out there is that things have been shaking up a lot in the past couple of days. So, my friend, brace yourself and make sure you keep an eye on your rankings regularly to dodge any nasty surprises.
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