SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
- November 2, 2022
- Surfside PPC
4 Comments
SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.
In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
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Fantastic class, thank you very much!
Do a video about best Google shopping ads strategies and best practices for e-commerce.
Been trying SKAGS with very little luck. I usually always find the best success with a single keyword just in different variations. Example: plumbing, plumbing near me, plumbing {location:city}, plumber, plumber near me, etc. Location based keywords are where the money is at in my opinion especially for service industry businesses. Holler atcha boi ya diigggg.
Currently using phrase match over Exact as current phrase = bmm and Exact moving toward Broad. Prefer STAG as well.