SKAGs Best Practices: Single Keyword Ad Groups in Google Ads

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SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.

In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.

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    • rodrigo sousa
    • November 2, 2022
    Reply

    Fantastic class, thank you very much!

    • Jean Paracelse Bernard
    • November 2, 2022
    Reply

    Do a video about best Google shopping ads strategies and best practices for e-commerce.

    • TXTE
    • November 2, 2022
    Reply

    Been trying SKAGS with very little luck. I usually always find the best success with a single keyword just in different variations. Example: plumbing, plumbing near me, plumbing {location:city}, plumber, plumber near me, etc. Location based keywords are where the money is at in my opinion especially for service industry businesses. Holler atcha boi ya diigggg.

    • Shannon S
    • November 2, 2022
    Reply

    Currently using phrase match over Exact as current phrase = bmm and Exact moving toward Broad. Prefer STAG as well.

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