Tag Archives: competitive analysis

How to Optimize Your LinkedIn Headline

When was the last time you gave your LinkedIn headline some love? Think of it as an initial handshake or an entry point…
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What’s the secret to becoming a great social media manager?

Bari Rosenstein, Social Media Manager for Auntie Anne’s and Jamba, shares her top tips: ► Start out in an agency setting, where you’ll…
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Take a Deep Dive Into On-Page SEO

What is on-page SEO and why is it important? Take a deeper dive into this aspect of search engine optimization to learn relevant…
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What is it like to be a Social Media Manager?

Bari Rosenstein, Social Media Manager for Auntie Anne’s and Jamba shares the main responsibilities for this role. These typically include: ►Writing content ►Managing…
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How to increase non-branded keyword rankings

Ranking for branded keywords is great, but there’s a wealth of potential out there when ranking for non-branded keywords. 💡Focusing on non-branded keywords…
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How to rank #1 on Google ahead of your biggest competitors

What does it take to get ahead of the competition online? Pastreez, a small, online family business watched their online rankings soar within…
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Story of a Head of Marketing part 2

Best career advice from the Head of Marketing at Microverse? Don’t be afraid to try, to fail, and know that you’re going to…
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How to monetize free content with SEO

How can your business continue to offer 100% free content while still being able to monetize and scale? That’s exactly what this online…
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Story of a Head of Marketing part 1

Interested in leading a marketing department at an impact-driven company? What does it take to get into that kind of role? Meesen Brown,…
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Story of an Email Marketer part 3

Want to be an email marketer? What are the best and worst parts of the job? 🤔 Ranjani Nagarajan from HubSpot shares her…
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