Tag Archives: google adwords

Check out my video on Google Ads Bidding - I will give you best practices on Target CPA and Target ROAS in Google…

Check out my free Google Display Ads course for 2022-2023. In this Google Display Advertising course, I will cover responsive display ads, Google…

SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google…

Should you use Display Expansion for your Google Ads search campaigns? You may get a Recommendation that says "Get more conversions at a…

Should you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads…

Discover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult…

Discover everything you need to know about Google Ads audience segments in 2022. I will cover each type of audience including In-Market segments,…

Learn everything you need to know about Google Ads Combined Segments and how you can use them for your ad campaigns. Reach users…

You can target people while they go through Life Events with Google Ads across the Google Display Network. There are a variety of…

Learn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use…