Videos

Find out how to add holiday hours to your Google business to manage customers' expectations and avoid any negative backlash. Learn how to…

There are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids…

Calculation of all Marketing expenditures and the total number of new leads driven to a business. The average cost for 1 lead based…

UX is the actual experience that a user has when interacting with a business and its products and/or services. User Experience involves the…

Customer Lifetime Value is the average monetary value of each customer to your business. CLV takes into account how much a unique customer…

Discover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you…

Welcome to the 8th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical…

If you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer…

This google business profile optimization tutorial is the most comprehensive (& Valuable) video guide available on the web for any local business owner.…

If you only want your Google Ads to run at specific times on specific days, then you should use an ad schedule. Setting…