Understanding TikTok SEO

👋Welcome to Episode 5 of Semrush Academy’s show, Small Business, Big Results, hosted by Brian Dean.

Over the course of 10 episodes, Brian will be chatting with a variety of guests who have experience running small businesses or fast-growing start-ups.
Throughout the show, we’ll cover a range of topics that are top-of-mind for growing companies, including: key roles to hire, mistakes to avoid, what to outsource, and so much more.

📣 Be sure to follow the series so you don’t miss out on any of the episodes ▶︎

❗TikTok videos now appear in Google search results ❗

When it comes to searching for restaurants, vacation destinations, or recipe ideas, people are turning to TikTok for answers…and Google has noticed.

🤔What does this mean for your business’s content strategy? 🤔

Lidia Infante, Senior SEO Manager at Sanity.io, weighs in on the future of search and how businesses can make a splash on the popular social media platform, TikTok.

She explains why TikTok is so user-friendly when it comes to search queries and how the platform understands user behaviors.

❓Are you using TikTok for your business? What has your experience been like? Drop us a comment below! 👇

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NEXT STEPS:
1️⃣Be sure to watch until the end so you don’t miss out on a single piece of advice about TikTok for small businesses and optimization tactics.
2️⃣Give this video a like so I know you’re getting value from it
3️⃣Subscribe so you’ll get notified of upcoming episodes of Small Business Big Results. ▶︎

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The opinions of the speakers are his/her own and might not match the opinions of Semrush.

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