What is a CTA? Tips for Writing Calls to Action That Convert

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Struggling to turn visitors into customers? Discover the secret weapon of every successful marketing campaign: the Call to Action (CTA). Learn what a CTA really is and why it's important.

Whether it's a button on a webpage, a line in an email, or a prompt in an advertisement, the right CTA can make a dramatic difference in your conversion rates.

👀 WHAT TO WATCH NEXT:
How to do keyword research with Semrush ▶︎
How to find content ideas in minutes ▶︎

Wanna skip around? Here you go:
00:00 What is a CTA?
00:33 Writing CTA copy
01:05 CTA design
01:25 Placement
01:47 Customer intent
02:20 Testing is key


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