Struggling to turn visitors into customers? Discover the secret weapon of every successful marketing campaign: the Call to Action (CTA). Learn what a CTA really is and why it's important.
Whether it's a button on a webpage, a line in an email, or a prompt in an advertisement, the right CTA can make a dramatic difference in your conversion rates.
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Wanna skip around? Here you go:
00:00 What is a CTA?
00:33 Writing CTA copy
01:05 CTA design
01:25 Placement
01:47 Customer intent
02:20 Testing is key
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Love the creative ending
Thanks! We were aiming for ‘memorable’—glad to see it stuck the landing! 😅