Keyword research is a Marketing strategy to identify the top search terms and phrases for a business. Top search terms can be identified by looking at search volume and average bids through PPC Advertising channels like Google Ads. Keyword research ultimately involves creating a list of the most popular and valuable search queries that potential customers use on search engines to find information, products, and/or services.
Goal of Keyword Research:
The goal of keyword research is to prioritize specific types of content and pages that a Marketer should create on their website. People are looking for something when they enter a search query – You as a Marketer need to offer them a solution with an informative blog post, a relevant product, or a relevant service.
Types of Keyword Research:
SEO Keyword Research for search engines like Google and Bing
PPC Keyword Research for Google Ads and Microsoft Advertising
Video Keyword Research for search engines like YouTube
Product Keyword Research for search engines like Amazon, eBay, and Etsy
App Keyword Research for the Apple App Store and the Google Play Store
Realtime/Trending Keyword Research (Google Trends, Twitter, Reddit)
Competitor Keyword Research to find competitor's top keywords
Local Keyword Research to find to find keywords for a local market or business
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So let me get this straight… I own a pressure washing company. I obviously want to rank well but it’s almost impossible to rank for the big keywords like “pressure Washing service” since yelp/angis etc dominate those (curious what you think about that). Therefore I should find more specific keywords such as “pressure Washing service in (town name)” or find more weird searches with low volume, but at least some, like “exterior siding washing company”?? I’m confused about this. I have my website. It has good content, but maybe I should specifically target LOW HANGING keywords?
One question, what’s the point of short tail keywords if we aim for conversions, can we just include all long tail into our list
Great content
Any chance of you making a video connecting chatGPT and PPC Marketing?
2nd😆
1st 😂