What is USP? Unique Selling Proposition Explained For Beginners
- November 8, 2022
- Surfside PPC
USP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services.
USP Definition:
USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them."
Why is USP Important?
A company's USP will guide its Marketing Strategy. Brand messaging and positioning will be geared around the main benefit a company is selling. Quality, price, customization/options, ease of use, availability/speed, service, accessibility, and sustainability are just some examples of USPs.
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